Digital displays and digital signage in workplaces, hotels, bars, restaurants, education classrooms and other learning environments is on the rise. It’s called ‘digital out of home media’ (DOOH) and it’s expected to show sustained growth over the next few years.
Exact market numbers are difficult to come by in this fragmented industry, but at least one audio-visual solutions industry study by InfoComm shows that the North American audiovisual market generates nearly $19 billion yearly, and is expected to show annual growth of at least nine percent over the next several years.
Where are all of these digital signage and digital displays ending up? Answer: mostly in company workplaces; hotels, bars and restaurants, and throughout educational school systems. Generally, it’s often where content and ideas are exchanged using a variety of visual and data connections. Let’s look at a range of audio-visual solutions for different applications across a range of physical locations.
Audio Visual Solutions for Business Locations
Digital displays and integrated AV technology goes hand in hand with many businesses. In many instances, a company conference room is the hub, a collaborative center for idea exchange showcased on digital signage. This is where companies will integrate digital displays along with audio, video and control systems to create a winning technology environment to showcase company plans and win customers.
In other cases, a large company auditorium is the centerpiece for digital technology involving audio-visual solutions. This large room may be where all kinds of AV technology is present, from projectors and projection screens to HD video conferencing. Additionally, the hub may feature other systems integration components like audio conferencing tools, broadcast camcorders and remote pan-and-tilt cameras.
Audio-Visual Solutions for Hotels, Bars, Restaurants and Hospitality Locations
Digital signage in the hospitality arena takes on a different AV dimension – it becomes more dynamic in its presentation. In this market, you’ll find more outdoor signage, revolving restaurant menus, ceiling-hung digital displays, family-friendly entertainment monitors for kids and more. The integrated system may even include connected devices and displays in guest rooms to promote local tourism and restaurants.
Digital signage can create an immersive and welcoming experience for hotel guests, adding visual appeal, shiny aesthetics and more. Digital Signage Today offers a downloadable white paper for more tips on how hotels can effectively use digital signage.
Audio-Visual Solutions for Schools, Colleges and Universities
From K12 to university level, more classrooms are being connected via network Internet access and video, voice and data systems. Using digital signage, interactive whiteboards and other audio visual technology, teachers have a broader capability from school districts and university admins to utilize more technology in the classroom. From computer labs to auditoriums with video to cafeteria monitors for menus, integrated AV solutions are poised for even more growth on school grounds.